If you're looking for an all natural dog or cat food, Chicken Soup for the Pet Lover's Soul is for you. Made with natural ingredients, this healthy formula will make your pets look and feel great!

Feed your pet the best natural foods available. These unique formulas all contain four fresh meats, a blend of multiple whole grains, and fruits and vegetables for a balanced, natural meal, every time you fill the bowl.

The chefs at Chicken Soup for the Pet Lover's Soul are proud to offer you the best holistic pet foods. Healthy dog food and healthy cat food are available in this unique line of all natural pet foods.





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Innova



Innova has been formulated using only fresh, natural, wholesome ingredients from each of the five food groups. Naturally nutritious fresh chicken and turkey meat, plus high quality chicken meal, provide the foundation for Innova's great taste. But they didn't stop there. Fresh whole milk, cottage cheese and whole clove garlic add natural vitamins and flavor. Alfalfa sprouts help satisfy your pet's natural urge to graze. Natural cold-pressed sunflower oil provides the high quality fatty acids needed for healthy skin and a shiny hair coat.

Innova recipes are based on the most advanced research in animal health. The latest findings in orthomolecular medicine (the study of optimal amounts of substances, especially vitamins, found in the body to achieve optimal health) convinced them to increase the levels of disease fighting antioxidants - Vitamin A, Vitamin C, and Vitamin E - in Innova's one of a kind formula.

Preservatives? Innova is preserved naturally with vitamins C and E... and nothing else.

Innova contains only fresh, natural, wholesome ingredients from each of the five major food groups - providing a balanced, nutritious and varietal diet for your pet. Natura Pet Products' innovative cooking methods combine fresh turkey and chicken meat, fresh fruit and vegetables and a variety of natural whole ground grains to create petfoods unequalled in healthful, nutritional benefits.

Compare Innova to any other petfood. We're sure you'll agree that there's a healthy, significant difference.

Natura Pet Products is proud to offer petfoods prepared with a wide variety of healthful ingredients from each of the five basic food groups: fresh lean meats, wholesome fruits and vegetables, natural grains, vitamin-rich potatoes, milk and cottage cheese.

Variety is the key to meeting your pet's many nutritional needs. Innova's healthy mix of nutritious ingredients assures a balanced and enjoyable meal every time.



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California Natural



For California Natural Pet Food, it's what's missing that matters. With our natural dog food, cat food, puppy food and dog treats, you'll never find fillers, by-products or artificial preservatives that can cause allergic reactions or stomach issues in your pets.

Just wholesome, unrefined pet food ingredients that are as pure and natural as the way Mother Nature intended.

If your dog or cat is troubled by rashes, itchy skin or dermatosis, the cause may not be something they touched, but rather something they ate.

Many pet foods today use ingredients and supplements, such as by-products, artificial flavors and fillers, which those pets with sensitive systems may not be able to tolerate. California Natural Pet Food is different. Ingredients in each of our dog or cat foods are limited to high-quality protein, fat and carbohydrate sources to reduce any chance of intolerance and stomach upset.

Thanks to California Natural, your dog or cat receives all the nutrients they need to stay healthy and strong, without enduring allergic reactions that can make its life miserable. It's this simplicity that makes, Fluffy, Fido - and you - extra happy.



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Fromm



Currently we have 3 incredibly refined product lines to meet the ever diversifying nutritional needs of the family dog or cat.

All Fromm Family products are naturally formulated with the best ingredients available and prepared in small batches to ensure a level of quality unsurpassable.

About Our Dry Recipes

Each dry product line is based on the the principles defined by late Dr. Willard Roberts, Ph.D. in 1948. Dr. Roberts is is recognized as the father of modern pet foods, having pioneered the process of producing the dry, granular food that's so popular today.

Tom Nieman, grandson of the late Erna Fromm, continues to carry on the family legacy by formulating the best dry pet food possible with today's technology.

Each recipe is made at our own plant in Wisconsin.



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Precise



Our dedication to nutritional excellence is reflected in every Precise® formula. For example, the high quality protein in Precise comes from real chicken meat.

It’s dehydrated, and it appears on the labels as “ Chicken Meal”. Many other brands use “Chicken by-product” protein which may include feet or heads. This is much harder for your pet to digest.

The fat in pet food is critical for energy and for proper development of skin and coat.

Precise uses clarified, pure chicken fat in all our formulas. It’s the most efficient fat available, and it’s rich in linoleic and arachidonic acids.

And Precise is naturally preserved with vitamin C and vitamin E. These natural antioxidant vitamin preservatives are good for your dog. The fact is we’ve never used artificial chemical preservatives like Ethoxyquin, BHA or BHT.

Precise also adds some very important extras that aren’t found in most pet foods:

•Lecithin. It contains essential fatty acids. These fatty acids, along with our pure chicken fat, give your pet a shiny, healthy-looking coat.

•Ester-C® brand vitamin C. A special patented brand of vitamin C.

•Yucca schidigera extract. This natural ingredient from desert plants reduces the ammonia odor in urine and feces.

•Chelated minerals. They’re more easily absorbed than ordinary minerals into the bloodstream. This way, your pet is sure to get the micro minerals he needs (like zinc, iron, manganese, cobalt and copper).

Our rigorous quality control procedures also help protect the health of your pet. Every ingredient that we use and every batch of pet food that we make is thoroughly tested. If they don’t meet our specifications, they’re rejected. Period.



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Taste of the Wild





Years of domestication have turned your pets from fierce predator to best friends. However, modern science proves that your dog or cat still share the DNA of the wolf or wild cat.

Taste of the Wild™ Brand Dog and Cat food offers your pet a diet dictated by his genes. It provides your pet with the kind of natural, balanced diet that he could find "in the wild."

Now you can satisfy your dog or cat's instinctual cravings with Taste of the Wild.

Choose from High Prairie Canine with Roasted Bison & Roasted Venison, Pacific Stream Canine with Smoked Salmon, Wetlands Canine with Roasted Fowl and Rocky Mountain Feline with Roasted Venison & Smoked Salmon.

Made with real roasted meats and supplemented with fruits and vegetables, these grain-free formulas provide a superior taste sensation, highly digestible energy and natural antioxidants to support a healthy immune system and overall health.

Your pets crave a taste of the wild. Go ahead and give them one.



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Whole Earth Farms



Made by Merrick

Whole Earth dry kibble formulas were created as a truly holistic food at a value price, without compromising the quality of your beloved pet's food.

We take the best, healthy ingredients from the earth and mix them into a delicious, daily meal.

With multiple protein sources, vitamins and minerals, Whole Earth Farms provides your dog with the best the earth has to offer.

Protein rich buffalo, dried cranberries and blueberries, flavorful rosemary, sage and thyme are just a few of the nutritious ingredients you will find in our three, age-specific formulas. Your four legged friend deserves the very best when it comes to nutrition, and Whole Earth Farms is exactly that.



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Rawthentic



Rawthentic® was created from a desire to feed animals the real food that they need and want. Rawthentic® is a unique formulation of meat, ground bone, vegetables, and a small amount of quinoa (prepared in a proprietary way to mimic digestion).

Rawthentic® is a blend of science, experience and intuition. Rawthentic® was formulated with the help of animal nutritionists and animal communicators. Much time was devoted to feeding and interviewing panels of animals to find out what they want in their food.

Repeatedly, cats and dogs have responded that they want real and simple food. A little unusual – a little far-fetched for some- a little cool for others, but an amazing journey producing real food that animals love.

Rawthentic® is labeled for “intermittent and supplemental feeding only” because our food is slightly below the AAFCO standards in Vit E and Vit D. We have researched this topic and based on so many differing opinions we chose NOT to add synthetic supplements. There are few documented cases of vitamin deficiency in animals. However, studies on synthetic vitamins show mixed results in terms of their impact on animals. The reality of food is that there are nutritional holes. No one food can fill all the holes. We believe raw diets come closer than anything else on the market due to minimally processed ingredients.

Antibiotic-free, hormone-free poultry

Ingredients from USDA inspected facilities

Separate formulas for cats and dogs

All nutrients from food

Convenient: single serving pouches

Safe: can serve without handling food

No flax seeds, no egg, no grain

Manufactured n a USDA inspected facility that follows the Hazard Analysis and Critical Point (HACCP) guidelines for safe food handling



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Wellness

"Natural Nutrition for a Lifetime of Wellbeing". The Wellness product line is uniquely formulated, all-natural food for pets created to help pets live happier, healthier, longer lives. The Wellness product line is a result of veterinarians, nutritionists, animal lovers and pet owners collaborating to create the best pet food in the world - featuring only the finest natural ingredients.

Wellness contains no meat by-products, no rendered animal fats, no ethoxyquin, no white rice, no wheat, no corn, no soy, and no artificial flavors, colors or preservatives of any kind.

Wellness can be found exclusively at fine independent pet stores and natural health food stores in North America. Wellness makes products without compromise. They seek out and insist upon the quality of ingredients they use.

They are guided by a belief that pet owners are best equipped to make decisions in environments where knowledgeable people are available to answer their questions. From start to finish, they have created the finest pet products available, always aim higher, never compromising the quality of their product. They are veterinarians, scientists and nutritionists. They are animal lovers, pet owners and are a diverse group of people with a wide range of talent and knowledge. They have collaborated to create the finest pet food, pet treats and supplement in the world: products we can all be proud of. It is the only food, treats and supplements they choose for our own pets.

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More dog and cat foods we offer are:

• Merrick dog
• Precious Cat litter
• Weruva - cat
• Diamond - Premium, Maintenance and Lamb & Rice